# Pokemon Card Business 101 > The free, source-grounded 101 for building an online Pokemon card business. By PokeSignal. ## Docs - [Appendix A · Quick Reference](https://course.pokesignal.io/appendix/a-quick-reference.md): The course's core formulas and the fields that keep a policy usable. - [Appendix B · Glossary](https://course.pokesignal.io/appendix/b-glossary.md): Plain-language definitions for the card-trade, finance, inventory, and operations terms used in the course. - [Appendix C · Sources and Method](https://course.pokesignal.io/appendix/c-attribution.md): Where the course came from, how the material was checked, and where its limits are. - [1.1 · Collection or Inventory?](https://course.pokesignal.io/chapters/1-1-the-merchant-mindset.md): Decide which cards are personal and which are inventory, then write a policy that keeps the boundary clear. - [1.2 · Define a Successful First Year](https://course.pokesignal.io/chapters/1-2-what-success-actually-looks-like.md): Choose a realistic first-year review horizon and define the progress that would make you continue, change, or stop. - [1.3 · The Three Ingredients: Time, Knowledge, Inventory](https://course.pokesignal.io/chapters/1-3-the-three-ingredients.md): Build a starting plan from the hours, knowledge, and saleable stock you actually have. - [1.4 · Run a Real Sales Test](https://course.pokesignal.io/chapters/1-4-validate-before-you-build.md): Design a small sales experiment that measures the recurring work, looks for a repeated constraint, and ends in a continue, change, or stop decision. - [2.1 · Calculate Your Maximum Offer](https://course.pokesignal.io/chapters/2-1-you-make-money-when-you-buy.md): Calculate what a lot can support after expected proceeds, costs, labor, uncertainty, and required contribution. - [2.2 · The Cost of One Sale](https://course.pokesignal.io/chapters/2-2-the-real-cost-stack.md): Build a dated worksheet for the transaction, fulfillment, loss, overhead, and labor costs attached to one sale. - [2.3 · The Weekly Cash and Inventory Loop](https://course.pokesignal.io/chapters/2-3-cashflow-is-oxygen.md): Track sales, modeled contribution, cleared cash, pending payouts, and inventory movement in one weekly view. - [2.4 · Pricing for Liquidity](https://course.pokesignal.io/chapters/2-4-selling-is-a-math-problem.md): Set a buyer-supported target, cost-derived floor, review cadence, and fast-sale rule from current comps and the next use of cash. - [3.1 · The Four Product Classes: Singles, Sealed, Bulk, Slabs](https://course.pokesignal.io/chapters/3-1-the-four-product-classes.md): Compare how four kinds of inventory consume cash, labor, knowledge, and time before they sell. - [3.2 · Choose an Inventory Lane](https://course.pokesignal.io/chapters/3-2-matching-class-to-capital.md): Choose a primary inventory lane from your cash, time, knowledge, and downside constraints, then set allocation and review rules. - [4.1 · Build a Sourcing Pipeline](https://course.pokesignal.io/chapters/4-1-sourcing-the-ladder.md): Turn your chosen inventory lane into a measured flow of qualified buying opportunities without depending on one source. - [4.2 · Confirm or Change Your Primary Venue](https://course.pokesignal.io/chapters/4-2-choosing-where-to-sell.md): Use the provisional sales record, economics, and current venue constraints to confirm, switch, or add a primary venue. - [4.3 · Make Inventory Sale-Ready](https://course.pokesignal.io/chapters/4-3-listing-and-inventory-discipline.md): Move received inventory through condition, sale records, location, and capacity controls without creating an invisible backlog. - [4.4 · Keep the Customer Promise](https://course.pokesignal.io/chapters/4-4-fulfillment-and-the-customer-promise.md): Set a fulfillment, protection, communication, and recovery policy the operation can keep across shipment, pickup, and handoff. - [5.1 · Run a Monthly Close](https://course.pokesignal.io/chapters/5-1-business-money-hygiene.md): Separate activity, capture transactions, reconcile cash and inventory, and finish each month with questions you can answer. - [5.2 · Set the Capital Boundary](https://course.pokesignal.io/chapters/5-2-bankroll-discipline.md): Protect household money and operating cash, cap one purchase, stress the downside, and require cleared cash behind any credit purchase. - [5.3 · Match Risks to Controls](https://course.pokesignal.io/chapters/5-3-the-risk-map.md): Build a small register that gives each operating risk a fitting prevention, response, trigger, owner, and review date. - [6.1 · Find the Bottleneck Before You Scale](https://course.pokesignal.io/chapters/6-1-systems-before-scale.md): Map the workflow, name the queue that constrains it, and test the smallest reversible capacity change. - [6.2 · Content and Repeatable Demand](https://course.pokesignal.io/chapters/6-2-content-is-a-moat.md): Compare ways to reach buyers and collection sellers, then run one measurable demand experiment. - [6.3 · Choose the Role You Want](https://course.pokesignal.io/chapters/6-3-going-full-time-or-not.md): Choose the business's place in your life using sustained owner-support evidence, separate personal runway, capacity, risk, and preference. - [Build Your 90-Day Plan](https://course.pokesignal.io/chapters/7-ready-to-go.md): Bring the course's decisions into one operating plan with a baseline, ordered work, weekly measures, review dates, and prewritten branches. - [Read This First](https://course.pokesignal.io/index.md): What this course will help you decide, what it leaves out, and the best route through it.